Successful marketing relies on creativity tempered with common sense, because even the most exciting idea must balance your time and resources to ensure you achieve a return on your investment.
No-one knows your business as well as you do, but that doesn't mean you won't benefit from objective, practical help. And using my knowledge and experience can result in time- and cost-savings.
Brand identity
The importance of branding, positioning and corporate identity can't be underestimated. I've worked with clients on a whole range of identity projects – from managing a company name change after acquisition, to helping a division of an investment bank define its market position to build its brand identity.
Writing
As a highly experienced copywriter I can adapt to both internal and external audiences and a range of marketing materials.
| Websites | Company brochures |
| Leaflets and flyers | Customer and staff newsletters |
| Sales letters | Case studies |
Some of my clients prefer to write their own copy but value a second opinion. I'm happy to review and copy-edit your document and, if necessary, can contribute ideas and suggestions to improve the phrasing, or tone of voice. I'm also happy to check and proofread copy.
Websites
Your website is a key contact point for your existing and potential clients, and it should deliver a logical and consistent user experience. I can help you plan your website, create or refresh the content, source photography, and manage the design stages.
Editorial Services
Whatever your publishing needs, I offer a range of services for newsletters, magazines, guides, e-newsletters etc. You can ask me to manage the entire process, or mix and match elements to suit your requirements.
| Commissioning authors | Editing and sub-editing |
| Creating content | Layouts and copy-fitting |
| Sourcing photography | Proofreading |
Marketing projects
The vast majority of marketing activities require experience of liaising effectively with suppliers – be they designers, photographers, exhibition outfitters or printers. You may not have the time to plan and organise marketing projects from start to finish, but I can. Equally I'm happy to lend a hand at the beginning, in the middle, or at the end! I can organise direct mail, market research, trade exhibitions, seminars and events, customer surveys, promotions, new marketing materials and internal communications. Whatever the project, I can help you plan and manage it.
Office support
For some of my clients I provide general office support and can tailor my hours to the needs of your business – from providing holiday cover to working a fixed number of hours each month. I can help with general typing and correspondence, invoicing runs and mailshots, office systems and administration, as well as researching and developing new databases. I'm also happy to work from your offices, or mine.
